Proprietary Tools

The custom dashboard your CRM should have shipped with.

A live analytics command center - built to your exact spec, integrated directly with any CRM, and surfacing only the numbers that actually drive decisions in your business.

Solar Sales

Customizable for any industry

SampleInteractive

Profitability & Commissions

Company-wide revenue, margin, and commission / owner/manager view

Rep
State
Installer
Month
Total Revenue
$201,643
4 deals · 58.2 kW sold
Company Gross Margin
$71,691
over installer cost, incl. adders
Rep Commissions
$12,393
total paid to reps
Net Profit
$59,298
29.4% of revenue
Avg Sold PPW
$3.43
Avg System Size
14.5 kW
Avg Deal Revenue
$50,411
Avg Net / Deal
$14,825
Rep Commissions
Total commission earned per rep
Priya Shah
$4.6K (37.4%)
Cole DeFranco
$3.9K (31.7%)
Marcus Reed
$2.5K (19.8%)
Tyler Boone
$1.4K (11.1%)
Net Profit by State
Company net after rep payout
$21.7K
MI
1 deal
$15.3K
VA
1 deal
$11.9K
OH
1 deal
$10.4K
IL
1 deal
Net Profit by Installer
Which install partners drive margin
Volt Horizon · 2
$36,988
SunPeak Installs · 2
$22,310
Revenue by Month
Contract value booked per month
Jun
May
Apr
Mar
Deals
4 of 16 deals · click any column to sort
DateRepStateInstallerPPWkWAddersRevenueRep Comm.Co. MarginNet Profit
Jun 2026Cole DeFrancoVAVolt Horizon$3.4815.6-$54,288$3,931$19,188$15,257
Jun 2026Priya ShahMIVolt Horizon$3.5514.2$1,200$51,410$4,629$26,360$21,731
Jun 2026Marcus ReedOHSunPeak Installs$3.3115.0$800$50,450$2,460$14,391$11,931
Jun 2026Tyler BooneILSunPeak Installs$3.3813.4$500$45,495$1,373$11,752$10,379

Live interactive mockup - change any filter, sort any column

As detailed, niche, and granular as you want.

This is not a template with your logo dropped in. Every widget, filter, alert, and permission is designed around your operation - during the onboarding period we build, tear down, and rebuild until every screen answers a question you actually ask. No wasted pixels. No vanity metrics. No dashboard graveyard.

Widget library

Widgets we can drop in.

A starting menu, not a limit. If it lives in your CRM - or in a spreadsheet your team maintains by hand - we can put it here.

Total Revenue

Live revenue rolled up across every rep, product line, or location - filtered any way you want.

Gross Margin

True margin after installer cost, adders, and pass-throughs. Not just top-line vanity.

Rep Commissions

Auto-calculated payouts per rep, per deal, per split - no more spreadsheets.

Net Profit

Company net after every rep payout and cost of sale. The number that actually matters.

Avg Deal Size

PPW, system size, contract value, ticket - whatever your unit economics live on.

Performance by State

Net profit, close rate, and volume broken out geographically.

Performance by Installer / Vendor

See which partners actually drive margin - and which quietly erode it.

Revenue by Month

Booked contract value per month with forward projections and trailing comparisons.

Deal Ledger

Every single deal, sortable by any column, with drill-down to raw CRM record.

Multi-dimensional Filters

Rep, state, installer, product, source, campaign, date - stack them however you like.

Pipeline & Conversion

Stage-by-stage funnel with velocity, drop-off, and rep-level close rates.

Speed-to-Lead

Median time to first touch, per rep, per source - flag anything over threshold.

Lead Source Attribution

Revenue and net profit attributed back to the exact ad, form, or referral channel.

Leaderboards

Rep, team, or office rankings on any metric - refresh live on a wall TV.

Custom Alerts

Slack, email, or SMS when a deal hits, a rep stalls, or a KPI drifts out of range.

Role-Based Access

Owners see everything. Reps see their own numbers. Managers see their team. Locked down by design.

Anything Else

If your CRM stores it - or your team wishes it did - we can put it on the dashboard.

How we build it

From kickoff to live in weeks.

01

Discovery

We sit down with ownership and ops. What decisions do you make weekly? What numbers do you wish you had at 7am on Monday?

02

CRM Integration

Direct connection to your CRM - GoHighLevel, HubSpot, Salesforce, Pipedrive, Zoho, or custom. Live sync, no CSV exports.

03

Custom Build

Every KPI, chart, filter, and alert is built to your exact spec. Nothing generic. Nothing you don't use.

04

Onboarding Period

Fully customizable during installation. Change your mind, add widgets, restructure layouts - all included.

05

Live Ops

Ongoing tweaks as the business evolves. New rep? New product line? New market? The dashboard grows with you.

Tell us what you wish you could see.

Book a working session. We'll map the metrics that matter to your business and scope a build - no cookie-cutter demo.

Book a build call